中欧时尚研究院[全球时尚EMBA课程」是为时尚企业家与品牌高管打造的全球时尚管理课程，该项目设有中欧时尚研究院(中国模块)与法国诺欧商学院(法国模块)。课程旨在通过品牌打造与商业创新、时尚数字化运营、时尚与商业之间的平衡，帮助企业家深入了解全球时尚品牌所采取的创新思维、时尚零售与可持续时尚对商业的影响，助力中国时尚企业家打造以品牌创新为核心的中国时尚品牌竞争力。
The Global Fashion EMBA Program at the China-Europe Institute of Fashion is a global fashion management course designed for fashion entrepreneurs and brand executives. The program includes the China-Europe Institute of Fashion (China Module) and the NEOMA Business School (France Module). It aims to help entrepreneurs gain an in-depth understanding of the innovative thinking behind global fashion brands, the impact of fashion retail and sustainable fashion on business, and to assist Chinese fashion entrepreneurs in building brand-driven competitiveness for Chinese fashion brands.
| 中国模块 |
模块一
时尚品牌传播
Fashion Brand Communication
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模块二
时尚商业模式创新与实践
Fashion Business Model Innovation and Practice
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模块三
商品企划战略
Product planning strategy
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模块四
奢侈品牌管理
Luxury Brand Management
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模块五
时尚电商运营
Fashion E-commerce Operation
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模块六
整合营销传播
Integrated Marketing Communication
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模块七
时尚精准营销
Fashion Precision Marketing
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模块八
人工智能与时尚
AI and Fashion
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| 法国模块 |
模块一
时尚品牌产品战略
Fashion Brands and Product Strategy
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模块二
奢侈品视觉营销
Luxury Visual Marketing
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模块三
奢侈品牌管理
Luxury Brand Management
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模块四
品牌打造与传播
Brand Building and Communication
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模块五
奢侈品牌故事营销
Luxury Brand Storytelling Marketing
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模块六
时尚品牌创新
Fashion Brand Innovation
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模块七
高端品牌设计
High-end Brand Design
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模块八
时尚零售管理
Fashion Retail Management
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模块九
奢侈品牌架构
Luxury Brand Architecture
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模块十
全球可持续时尚
Global Sustainable Fashion
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时尚参访
法国时尚与奢侈品牌工作坊
Fashion Luxury Brand Workshop
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毕业答辩
全球时尚EMBA专案报告与典礼
Global Fashion EMBA Project report and ceremony
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课程设置：课堂授课 /企业参访 /专案报告
授课语言：中文+英语+法语(配中文翻译)
上课模式：商学院模块制授课，案例教学法
授课导师：中法两院教授和奢侈品领域专家
中欧时尚研究院是真正立足于中国时尚产业，以全球化的视野，启发学员独到的战略导向，创新产品、营销传播和管理方法，探索优化企业运营之道。
Based on Chinese fashion industry, Hong Kong Higher School of Business enlightens student on unique strategic orientation, methods of marketing, communication and management, and exploration in optimizing enterprise operation through global insight.
中欧时尚研究院的导师团队、教授拥有名校博士学历，同时拥有多年的国际时尚集团实战经验，为学员提供全方面的学术与实战指导。
Hong Kong Higher School of Business owns first-class professors. Core professors have doctoral degrees of worldly famous universities, over 20 years’ working experiences in international fashion groups. They will provide students with overall guidance in academy and practical allocation.
中欧时尚研究院汇集5000余位中外时尚产业人才，主要是企业家和决策层，校友会的凝聚力和影响力也为校友之间合作提供巨大的帮助和支持。
There are more than 5000 business leaders of Chinese and foreign fashion industries get together in Hong Kong Higher School of Business, mainly including entrepreneurs and decision makers. The cohesion and influence of alumni association also supply huge help and support for alumni’s cooperation.
中欧时尚研究院与全球多所名校建立合作关系，在课程体系建设，研发和创新领域开展深度合作。包括剑桥大学、牛津大学、英国皇家艺术学院等。
Hong Kong Higher School of Business has set up deep cooperative relationship with many globally famous universities in course development, research and innovation of new fields. The cooperative universities are composed of University of Cambridge, University of Oxford and Royal College of Art, etc.
完成全部课程，考核合格，成功毕业颁发「全球时尚EMBA课程证书」
After completing all courses and passing the examination, Successfully graduated and awarded the “Global Fashion EMBA” Course Certificate.
International prestigious school certificate, honorable identity, extremely precious!
- 中外品牌董事长/创始人/CEO等决策层
- 品牌总监/设计总监/创意总监等负责人
- 时装/奢侈品/配饰/家居/珠宝/艺术美学软装/产品/建筑/空间设计等领域创意人士
- 希望提升品牌设计、专业知识，拓宽国际视野和商业敏锐度的企业和机构的管理者
- 大学学历（拥有MBA、EMBA、硕士研究生学历者优先录取）
- 10年以上相关行业工作经验（如有专家推荐信或社会成就者优先录取）
- 管理经验丰富者，可按优秀企业家特殊人才录取
-资料审核:中欧时尚研究院高层管理教育委员会根据提交资料的完整度、匹配度、学历及工作背景等进行入学资格初步审查。
-面试审核:电话面试由中欧时尚研究院专家组成录取筛选委员会，对申请者进行学习目的，专业水平，学习计划等方面进行综合的审核与评估。
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