变革,在全球时尚品牌改变之前
世界对时尚品牌的管理者要求从未如此之高,在不确定的全球环境中,时尚品牌管理者必须更具策略性的思考,拥有时尚界无法想象的远见和专业知识,只有拥有国际化的视野和专业管理水平才可以帮你登顶世界时尚圈。
牛顿高商“全球时尚品牌大师班”,以培养从设计大师、品牌总监到商业领袖为愿景,是为中国时尚界精英定制的最高级别的享有全球时尚大师的硕士课程项目。
该项目包含:创新设计、时尚品牌管理、创意领导力等全球独有的顶级硕士课程内容。旨在帮助中国企业家和品牌总监提升国际品牌管理水准,建立高度认知的全球视野和敏锐的商业敏感度,培养带领品牌走向国际的设计大师和时尚领导者。
Reformation-before changes of global fashion brands.
It has never been so strict with the managers of fashion brands. In the unsure surrounding, fashion brand executives must think more strategically, own unimaginable vision and professional knowledge. International insight and professional managing ability are necessary to reach the peak of fashion circle.
Newton Business School “Global Fashion Brand Master Classes” is set to cultivate design masters, brand directors and business leaders. This programme is a master course of highest level, which is designed for Chinese fashion elites.
Newton Programme integrates unique Chinese modules and London modules. This programme is designed to help Chinese entrepreneurs and brand directors to improve abilities of managing international brands, innovate managing methods and design strategic directions, set up high cognitive global insight and keen business sensitivity. In a word, the purpose of this course is cultivating design masters and fashion leaders those can lead brands to the world.
课程模块
Course Modules |
模块一
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模块一
全球时尚与创意领导力
Global Fashion and Creative Leadership
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Tutor:英国皇家艺术学院导师 |
模块二
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模块二
创新设计思维
Innovative Design Thinking
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Tutor:英国皇家艺术学院导师 | |
模块三
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模块三
包容性设计与方法
Inclusive Design and Methodology
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Tutor:英国皇家艺术学院导师 | |
模块四
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模块四
产品设计的同理心
Empathy in Product Design
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Tutor:英国皇家艺术学院导师 | |
时尚讲座
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时尚讲座
国际时尚品牌讲座
Lecture on International Fashion Brands
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Tutor:英国皇家艺术学院导师 | |
模块五
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模块五
创造力与设计灵感
Creativity and Design Inspiration
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Tutor:英国皇家艺术学院导师 | |
模块六
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模块六
联合创新设计
Joint Innovation Design
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Tutor:英国皇家艺术学院导师 | |
模块七
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模块七
商业模式战略
Business Mode Strategy
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Tutor:英国皇家艺术学院导师 | |
模块八
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模块八
服务设计方法
Service Design Method
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Tutor:英国皇家艺术学院导师 | |
模块九
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模块九
品牌打造与视觉传播
Branding and Visual Communication
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Tutor:英国皇家艺术学院导师 | |
模块十
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模块十
设计战略/艺术美学
Design Strategy / Art Aesthetics
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Tutor:英国皇家艺术学院导师 | |
颁证仪式
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颁证仪式
专案答辩与颁证仪式
Thesis Defense and Certificate Awarding Ceremony
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Tutor:英国皇家艺术学院教授、专家、博导与牛顿高商院长、教授 | |
伦敦调研
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伦敦调研
伦敦时尚市场调研
Research of London Fashion Market
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1.调研伦敦百年精品百货 HARRODS; 2.调研川久保玲的 DSM 伦敦旗舰店; 3.调研伦敦百年买手店百货 Liberty; 4.走进伦敦V&A博物馆、设计博物馆。 |
授课语言:英文授课(英文授课配中文翻译)
上课模式:商学院模块制授课,总共完成十大模块
Course language: Chinese & English (English course with Chinese translation)
Course model: Business School module system, complete ten modules
1、大学或以上同等学历(学历学位可证明)
2、10年及以上相关行业工作经历(可证明)
3、时尚界、设计界、文化创意界商业领袖人物
4、在时尚与设计领域担任品牌总监与首席设计师
5、如有知名专家推荐信或卓越社会成就优先录取
1. Undergraduate or equivalent educational level (degree certificate)
2. Relevant working experience of 10 years or above (work certificate)
3. Business leaders in fashion industry, design industry and cultural creativity industry
4. Brand directors and chief designers of fashion and design fields
5. Enroll in priority with recommendation letters from famous experts or remarkable social achievements
-资料审核:学院会根据提交资料的完整度、匹配度、学历及工作背景等进行入学资格初步审查。
-面试审核:电话面试由牛顿高商专家组成录取筛选委员会,对申请者进行学习目的,专业水平,学习计划等方面进行综合的审核与评估。
通过审核录取且缴费后凭《入学录取通知书》按时到学院报到注册。
1. Application form
Ask application form for Newton Business School (fill in application form)
2. Examined by Newton Business School Academic Committee (documents and interview)
Document examination: Academic Management Education Committee of Newton Business School will have an examination according to the integrity and matching of documents, and the promise notes, etc.
Interview examination: call interviews are held to examine applicants’ learning purposes, professional abilities and learning plans by the Enrollment Committee, that is composed of Newton Business School experts.
3. Sending the letters of admission and admission requirements
After qualification examinations and payment of tuition fee, students can register in Newton Business School with the “letter of admission”.