2026-05-11 08:32:55
Dr.Bo Wu 吳波博士 - 中歐時尚研究院院長, 教授, 博士生導師、英國皇家藝術學會(FRSA)終身院士
親愛的時尚界同仁、校友與全球華人：
在2026年的晨曦中，我們迎來了象征奔跑與突破的馬年。在這個充滿蓬勃朝氣的時刻，我謹代表中歐時尚研究院，向全球時尚界的同仁致以最誠摯的問候與祝福。
中歐時尚研究院已走過23個春秋。我們始終以“知識是商業的力量”為教育理念。從上海到巴黎，從倫敦到米蘭，我們在全球時尚中心，將前沿的學術研究、深度的商業案例與跨文化的產業洞察，凝聚成賦能產業的教育實踐。培育了一代又一代大中華區時尚企業家與品牌高管。
我們始終堅信：時尚的生命力，在於學術與產業的同頻共振。我們見證了中國品牌從貼牌代工到原創崛起，從文化元素的表層拼接，到東方美學的精神表達；我們將前沿的時尚理念、科技革新，轉化為產業升級的實際動力，只為讓中國時尚既有文化的深度，更有產業的力度。
中歐時尚研究院深耕中歐合作辦學的12年，是我們向世界取經、為中國時尚破局的征程。
自2014年起，我們與世界頂尖學府攜手，打造了中英、中意、中法三大時尚管理課程體系，我們深知，每一個時尚國度都有其獨特的精神內核：英國的創意基因，讓我們聚焦時尚創意人才的培育；意大利的設計靈魂，讓我們深耕設計領域，澆灌本土設計力量；而法國，作為全球時尚的殿堂，其成熟的奢侈品運營、品牌構建與營銷傳播體系，正是中國時尚品牌邁向高端的關鍵密鑰。
這一切，最終都是希望培育既懂品牌、又善運營、更能創新的中國時尚企業家，讓中國時尚品牌不僅擁有文化的根脈，更具備全球競爭的格局與力量。
2026年，是馬年，是馳騁之年，是突破之年。未來，中歐時尚研究院仍將堅守辦學初心，以全球視野為翼，以本土根基為壤。我們將繼續與各位同仁一道，讓學術的智慧照亮產業的前路，讓中國時尚的活力被世界看見，讓中國時尚的無限可能，在全球舞臺上綻放。
Theodore Roosevelt 曾說：“仰望星空，腳踏實地。” 仰望星空，是我們對時尚理想的執著追求；腳踏實地，是我們對產業賦能的不變堅守。
最後，衷心祝願全球時尚界華人新年快樂，馬到成功！願我們都能以夢為馬，不負韶華！
中歐時尚研究院院長
吳波 博士
2026年2月
Dear colleagues in the fashion industry, alumni, and Chinese friends around the world,
In the dawn of 2026, we usher in the Year of the Horse, a symbol of galloping progress and bold breakthroughs. At this vibrant and dynamic moment, on behalf of the China-Europe Institute of Fashion (CEIF), I extend my sincere greetings and best wishes to all colleagues in the global fashion community.
From 2003 to 2026, the China-Europe Institute of Fashion has gone through 23 years of extraordinary journey. We have always held fast to a core belief: Knowledge is the power of business. From Shanghai to Paris, and from London to Milan, we have navigated the global fashion landscape, integrating cutting-edge academic research, in-depth business cases, and cross-cultural industrial insights into educational practices that empower the industry. Over the years, we have nurtured generations of fashion entrepreneurs and brand executives in the Greater China region. We firmly believe that the vitality of fashion lies in the synchronous resonance between academia and industry. We have witnessed the transformation of Chinese brands—from OEM manufacturing to original innovation, and from superficial splicing of cultural elements to the spiritual expression of Eastern aesthetics. We have translated forward-looking fashion concepts and technological innovations into practical driving forces for industrial upgrading, striving to endow Chinese fashion with both profound cultural connotations and strong industrial competitiveness.
Our 12-year dedication to Sino-European cooperative education represents a journey of learning from the world and breaking new ground for Chinese fashion. Since 2014, we have collaborated with world-top universities to establish three major fashion management curriculum systems: Sino-British, Sino-Italian, and Sino-French. We deeply understand that each fashion powerhouse boasts a unique spiritual core: the creative genes of the UK enable us to focus on nurturing fashion creative talents; the design soul of Italy allows us to delve deep into the field of design and foster local design strength; and France, as the global palace of fashion, possesses a mature system of luxury operation, brand building, and marketing communication—which is precisely the key to Chinese fashion brands advancing towards the high-end market.
All of these efforts ultimately aim to cultivate Chinese fashion entrepreneurs who understand brands, excel in operations, and are capable of innovation. We aspire to enable Chinese brands to not only have deep cultural roots but also possess the vision and strength to compete globally.
2026, the Year of the Horse, is a year for forging ahead and making breakthroughs. Moving forward, the China-Europe Institute of Fashion will remain committed to its original educational mission, with a global perspective as its wings and a solid local foundation as its roots. We will continue to work hand in hand with all colleagues to illuminate the industry's path with academic wisdom, showcase the vitality of Chinese fashion to the world, and let the unlimited possibilities of Chinese fashion bloom on the global stage.
Theodore Roosevelt once said, "Look up at the stars and dream of them, but also keep your feet on the ground." Looking up at the stars represents our unwavering pursuit of fashion ideals; keeping our feet on the ground signifies our unchanging commitment to empowering the industry.
Finally, I sincerely wish all Chinese in the global fashion industry a Happy New Year and every success in the Year of the Horse! May we all ride forward with our dreams and live up to our precious youth!
President of the China-Europe Institute of Fashion
Dr. Wu Bo
February 2026
